Where would the world be without TikTok? Founded in 2016, TikTok’s popularity has overtaken social media, providing tons of content, entertainment, and information for over 800 million monthly users in over 150 global markets. That’s a lot of potential customers for a business. Not to mention all the other added benefits also that come with using the app like:
- -It will increase brand awareness
- -You’ll build engaged communities
- -You’ll have the opportunity to sell more products and services
- -You’ll get twice as much feedback from customers and audiences
- -You’ll provide great customer service by engaging with your consumers directly
- -You can advertise your products and services to your target audiences on a larger scale.
But how can one leverage this opportunity when every business under the moon is trying to do the same?
First, Incorporate TikTok Into Your Marketing Strategy
By incorporating TikTok into your marketing strategy you can triple your customer reach and sales in just a couple months if done correctly.
Additionally, engagement is exceptionally high on the platform. TikTok beats all other platforms when it comes to engagement. And it’s also really good at keeping people on the app – those who have used it know how addicting it can be!
And as one of the five most downloaded apps in the world, TikTok provides small businesses with the opportunity to expand their reach, connect with their audience and boost their sales significantly. But, you have to know how to create the right kind of content. You need to build your brand, keep your audience engaged and convince them to buy your products and services without coming off like that’s all you care about.
That’s the key to successfully marketing your business on the app. You need to create content that doesn’t feel like an ad or like you’re trying to get anything from your viewers.
I can’t tell you how many times I’ve caught myself watching content on my For You Page and didn’t realize that it was made by a business or promoting a product until it was over.
So how can your business do the same?
Create Authentic and Interesting Content
“Be authentic” may sound cliché, but TikTok is the perfect platform to show your business’s personality. But, to create great content that doesn’t feel like an ad, you need to be authentic, creative and interesting.
Unlike Instagram, where a cohesive aesthetic has become the norm, that isn’t necessary for this platform. On TikTok, consumers are increasingly seeking engaging, fun, and authentic content that is relatable and provides value. That means you have to build a platform that is transparent and responsive to evolving trends and consumer interests. You can do this by making videos that support your business’s branding but always make sure to keep it in a creative and modern light.
How to produce creative content
1. Be Real!
This isn’t exclusive to just the TikTok platform but across all Social Media – authenticity is key! Brands that show off their personality, whether it’s through a ‘meet the team’ video or showing off behind the scenes- these videos will always pique the consumers interest.
2. Get Creative!
Of course, TikTok is one of the more creative-focused Social Media sites. Whether you’re following a trend or trying something new, your audience will engage best when you’re letting your creativity shine through! Stay on top of trends and put a creative twist that showcases your products or services.
3. Be Entertaining!
This is a combination of the top two points. TikTok’s content ranges from informative to hilarious but they all have one thing in common: they’re entertaining! If you’ve spent any time in the app you’ll know how easy it is to lose a few hours! Watch what the top businesses are doing to attract views and take notes!
4. Try Something New!
If you get stuck on how to be creative and entertaining for your next video- try using new transitions, effects or sounds – the TikTok community really appreciates originality!
Connect With Your Target Audience
TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see without spending a lot of money in advertising.
If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram.
Think of the most pressing topics that your audience shows an interest in on other channels dedicated to your niche and then brainstorm content ideas based around those conversations.
Make sure to take the time to engage with your audience and always comment back. This shows that you care about your consumers and this will help create brand loyalty.
Don’t Forget To Partner with TikTok influencers
TikTok influencers aren’t mainstream celebrities but they are some of the most followed and trusted creators on the internet! And the best thing is, TikTok has influencers for almost every topic imaginable!
By working with an influencer, you can share your business message with an engaged audience primed for inspiration.
To find the right influencer for your business, look for creators who are already using your product or services who fit the persona of your customers. Make sure your influencers have the same values and messages that align with what your business stands for.
Use Hashtags in Your Content
No matter the type of content you create, be sure to use hashtags. Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags. Just make sure to use hashtags that are relevant to your content and your company.
Boost Your Business With TikTok Ads
From improved brand recall and engagement to view rates, TikTok ads featuring creators saw an 83% higher engagement rate versus non-creator ads (12%).
TikTok for Business is a centralized platform for advertisers on TikTok. The platform is great to use because it guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
The other great thing about TikTok advertising is that it can be filtered by age, gender, and location to give a businesses a direct pathway to communicate with their target audience(s).
After setting up an ad campaign, reaching your target audience should be fairly quick and easy. TikTok provides a step-by-step guide for creating ads in TikTok Ads Manager.
TikTok offers different types of ads:
– In-feed ads:
These types of TikTok ads appear as people scroll through their “For You Page” (FYP) and can be up to 60 seconds long. Brands that create this type of TikTok ad can include a call-to-action button that links to a landing page
This involves doing a hashtag challenge. You ask users to videotape themselves and post it with a defined hashtag. The ads show up at the top of the discovery page. When users click on the hashtags, it leads them to landing pages on TikTok and a collection of other TikToks videos from the same hashtag challenge.
This format replaces the user post someone would normally see when they open the app with either a three-second image or a three to five-second video from a business. The thing is- only one specific advertiser can take over a category each day. The cost for this type of ad is a minimum of $53,000 per day.
Similar to Takeover ads, Topview ads appear when the app is opened. These ads are videos that last up to 60-seconds and have the sound on. Advertisers can turn a Takeover ad into a TopView by paying the difference. The cost is hefty- advertisers must fork out $65,000 per day but think of all the viewers that will see and click on it.
– Branded effects
The format will let a business add 2D animated lenses to their views that can be triggered by face and hand movements. The effects are created by TikTok’s in-house creative team. Cost is $45,000 for 30 days.
- -TikTok users feel closer to brands they see on the platform
- -49% of users said TikTok helped them make purchase decisions
- -72% of TikTok users find ads on the platform inspiring
- -Collaborating with TikTok creators can increase ad recall by 27%
- -Consumers spent around $2.3 billion on TikTok in 2021
Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it.
How to create a TikTok business account:
So, now that you’ve learned more about TikTok and how it can benefit your small business now it’s time to start creating! Here’s how to create a business account on the platform.
- -Go to your profile page.
- -Open the Settings and Privacy tab in the top right corner.
- -Tap Manage account.
- -Under Account control, choose Switch to Business Account.
- -Choose the category that best describes your account
- -From there, you can add your business website and email to your profile
and then you’re ready to roll!
This is your year!
This is your year! 2022 is a chance for people and businesses to bounce back more than ever and TikTok gives your business the opportunity to be unique, collaborate with influencers, create meaningful efforts, and connect with your audience on a large scale. So what are you waiting for?
Hire a professional!
Are you ready to add TikTok into your SMM strategy for your business but still aren’t quite sure how to go about it? Then you’ll want a team of mega marketing gurus that can help catapult you on the platform! You need ModFXMedia!
At ModFXMedia, we are committed to helping you accomplish your marketing goals! We specialize in Ads and can also help your business implement a guiding strategy that will create cohesiveness across all aspects of your marketing!
If you’re ready to boost your business just click here to schedule a FREE strategy call with us today!