If you’re reading this blog post, you probably already know why it’s important that your medical practice has a strong presence on social media! But, unless someone has a health condition or is specifically looking for a doctor online, gaining and keeping new followers on social media can be difficult.
I mean, it’s not like medical practices post about the hottest celebrity breakups or makeup tutorials. Instead, they post about health conditions and their services, (which is great) but let’s face it, even the most valuable client can lose interest and stop hitting that like button after a while.
When followers stop liking and engaging on your social media posts, your content comes up less and less on their profile. Then before you know it, you’re wondering what happened to your social media presence altogether.
So, how can your medical practice spice up your social media content?
The goal is to post informative content, but also find ways to keep your content fresh and engaging. Easier said than done, we know! Especially when you’re trying to simultaneously run a successful medical practice.
So, we decided to ‘assist’ and share a list of our favorite content ideas that your medical practice can use on social media.
1) An Intro:
Post a current photo. Introduce yourself and tell people about your training. Explain why you became a doctor, and why you are passionate about what you do.
2) A Family Photo:
If you are comfortable doing so, post a family photo and introduce your spouse and children. Talk about your family pets, too. The more your social media visitors can relate to you, the more they’ll trust you, and likely choose you over a competitor.
3) Your Staff:
Post a photo of each staff member and tell people about their education, training, and any special interests they have.
Make sure you mention why they are an important member of your team, and talk about what they love most about their job.
4) Upcoming Events:
Share information about all upcoming events that you are holding or attending.
5) Events Updates:
Share photos and an update on how those events went.
6) Helpful Tips:
Post short photos and videos with helpful tips for your patients.
7) Staff Celebrations:
Share staff birthdays, parties, events, and anything else that shows your company’s culture and caring nature.
8) Products & Services:
Share information about your products and/or services. Don’t SELL them…teach about them.
Explain their benefits and talk about how they can help your patients. Make sure to add photos if appropriate.
9) Success Stories:
Post patient success stories. Use before and after photos, along with their story.
NOTE: Make sure you have their written permission before doing so, and be sure to adhere to all HIPAA regulations!
Read our other blog on ‘Hipaa social media rules for your practice’.
10) Inspirational posts:
Post anything that can inspire your clients, help motivate them, help them to focus on healing or improve their well being.
Post an inspirational quote or share a success story from another medical source.
Talk about any awards you or your staff receive. Share a photo of the award and some information about it.
Mention any press you receive. Make sure to share a link to the article and their logo.
Answer frequently asked questions. Post a question that many of your patients ask, and then post the answer to it below.
You can also post the answer in the comments. By adding the answer into the comments, it makes the reader click the post which raises your engagement percentage.
Demonstrate how your equipment works. This can help relieve the fear of the unknown for your current and prospective patients.
15) Tests & Procedures:
Give an explanation of specific tests or procedures that are common for your patients to have.
16) Industry Findings:
Talk about the most recent industry findings in your field, explained in layman’s terms.
Remember that your clients and followers don’t understand medical jargon. Always break it down for your reader to understand.
17) Discounts or Promotions:
Mention all discounts and/or promotions that your practice is offering. Make sure you give patients a code to use to get the promotion that is specific to the social media platform you are posting it on. Doing this will help you to know which platform is the most effective for this purpose.
Celebrate the holidays with your social media followers. You can post photos of your office decorations. Or share pictures and videos of your in-office holiday celebrations.
Always make sure to send out well-wishes via social media. You can do this by scheduling your posts.
19) National “Something” Day:
Basically every day is National “Something” Day. Pick out the ones that apply to your business or patients, and create fun posts around those.
Anytime a review is posted, on any website, make sure you share it.
21) Charity work:
It’s important for every business to support a cause or help their community. Whatever you choose to do, share photos and information before, during and after. Invite your social media followers to participate.
22) Office tours:
Create a short video showing your office and explain what each room is for.
If appropriate, consider holding a giveaway for a product or service. Make sure you have people who enter the drawing, like the post, following your social media page and tagging another individual.
You can also send them to a page and have them fill out their first name and email address in order to enter. This is a great way to add to your email list.
NOTE: Make sure you follow all of the contest rules on each social media platform.
24) Anything & Everything New:
If your business adds a new product, service, location or staff member…share that information on social media.
25) Basic information:
Make it easy on your viewers. Share your address, phone number and office hours every so often in a post.
Share a funny meme, quote, video or photo that is appropriate and relates to your field. Remember, people come on social media to be entertained. You can still be professional while also showing a sense of humor. People appreciate seeing that side of a doctor and their medical practice.
27) Fun facts:
Share any useful, helpful or interesting information that relates to your area of practice.
28) Community Information:
Share in the joy of, and congratulate any local business or organization that has big news.
By sharing the news of other businesses, most of the time they will do the same for you. This means twice as many eyes seeing your posts and knowing about your medical practice.
Post an infographic that will help your patients to visualize a process or an outcome.
30) Other People’s Content:
This is basically #10 & #28 but….share really good posts created by others that will be interesting or helpful to your patients. Make sure to credit the content creator.
Create a poll to find out what your prospective patients are interested in.
32) Introduce A Colleague:
Talk about a trusted colleague who you would recommend to your patients. Ask them to do the same for you!
33) Staff News:
Celebrate your staff! Share birth announcements, marriages, birthdays, promotions, awards, courses taken, etc.
Seek a second opinion!
We’re prescribing your medical practice Modfxmedia!
At ModFXMedia, we specialize in online medical/healthcare marketing, and have created creative content for hundreds of medical practices.
If you want more traffic, leads and patients..then we’re the business for you.