If your business is looking to transition to the field of digital marketing, something to keep in mind is that no matter the avenue whether it be your website, your social media channels, or other digital marketing tools - every part impacts your customers and potential audience. One of the most effective ways to increase your online reach and have unique branding is to incorporate graphic design into your Jacksonville digital marketing materials.

What is Graphic Design?

If you’re new to digital marketing, you may not be familiar with all the terms or even what graphic design is. Graphic design represents symbols, icons, typography, colors, and all elements that contribute to the overall aesthetics of the image. It is based on graphic design principles, concepts, trends, and even psychology to achieve what it was created for in the first place. 

An example of this would be when you find yourself on a landing page, even this one, or any site you visit, you’re likely you see different forms of graphic designs on a company’s landing pages. Since landing pages are built to convert leads into actual paying customers, their graphic design should do just that. To generate more sales from the landing page, the visuals must contain compelling graphics coupled with a call to action that urges leads to action. 

Simply put, graphic design is a form of visual communication. And this method of communication is apt with how humans process information naturally. The human brain transmits 90 percent of visuals to be processed. That goes to show humans can process images 60,000 faster than text. And that is the main reason why companies bank on graphics in their marketing strategies.

Important of Graphic Design in Digital Marketing Strategy:

Digital marketing is based on the delivery of visuals and informative contents. Graphic design turns a company’s ideas into realistic revelations. This way an enterprise communicates with its target clients effectively. In today’s fast-paced world, where consumers have a short attention span, a clear stellar visual accompanied with brief content is the only way of gaining attention. That’s why graphic design matters in your digital marketing strategy. Here at ModFxMedia, not only do we design your digital marketing elements, we help generate leads. We are your one-stop shop for adversity and modern marketing. 

What else does Graphic Design help with in your Marketing?

• Improves Sales: Using graphic design correctly in your digital marketing strategy can help you to convey the right message to your clients about your business, your ethics, and your offerings. Graphic design, when incorporated effectively, will have more of an impact on your potential clients. Making a lasting impact to the customer with the help of a skilled and experienced graphic designer in Jacksonville can help you to make a lasting impression on your customers and increase sales in the process.

• Surpasses Language: People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.

• Lastly, it Improves Brand Recognition: Think of things like: the Nike swoosh, Red Bull’s bull, or even the castle at Disney World - all of these images automatically help you to recognise the brand itself. Branding consistency is vital in digital marketing. When creating marketing materials, the right colors, typography, icons, and whatnot are used to create cohesion. This is so your advertisements will convey your branding.  

Incorporating graphic design into your digital marketing strategy is key to your business success going forward. Using the right imagery will strengthen your digital presence, build credibility in your brand, increase brand recognition, and lead to more effective customer communications. We are living in a visually-centric world. Look around you. You’ll probably see graphics on every street post, poster, billboard, or establishment signage. That goes to show how crucial graphic design is if you want your marketing collaterals to make an impact. 

If you’re looking to add Graphic Design as part of your marketing strategy, luckily, ModFXMedia can help you! Interested in learning more? Contact Us today!